The pilot
Try it in one area before deciding for the whole country
A pilot is there to replace opinions with measurements. It has to be small enough to start quickly and serious enough for its results to count in the decision.
How it unfolds, week by week
- 01
Before: scoping
We choose the area, the list of shops, the missions for the first weeks, the catalogue and the budget. Above all, we write down the targets: without them, any result is open to argument.
- 02
Week 1: recruitment
The sales reps present the programme in the shops and the invitations go out. We follow the funnel every day and chase those who haven't opened the link.
- 03
Weeks 2 to 10: the rhythm
One mission a week. Moderation, points, first reward orders, first deliveries. A progress review every two weeks with your team.
- 04
At the end: the review
Results against targets, cost per active shop, what the shop managers say, what should change. A short document you can present to your committee as it stands.
Who does what
| Task | Your team | Us |
|---|---|---|
| Choosing the area and the shops | Decides | Advises |
| Presenting in the shops | Your sales reps | Support and presentation kit |
| Setting up the platform | Approves | Does |
| Writing the missions | Approves | Proposes |
| Moderating the photos | Either | Either |
| Buying and delivering the rewards | Does | Tracks in the tool |
| Review | Decides what comes next | Writes |
The split can be adjusted. Some brands want to do everything themselves from day one, others prefer to leave the day-to-day running to us.
What makes a pilot fail (and has nothing to do with the software)
The sales reps don't believe in it, and the shops can tell. The rewards arrive six weeks late. The mission rules change halfway through. Nobody has time to moderate.
We would rather tell you beforehand. A pilot needs an owner on the brand side, a few hours a week, and a reward delivery channel that keeps to its deadlines. If those three conditions are met, the tool does the rest.
About the pilot
How many shops do we need?
Enough for the numbers to mean something, not so many that it becomes unwieldy: between fifty and a hundred and fifty in the same area suits most brands.
How long before we can start?
Two to three weeks after scoping, if the list of shops and the catalogue are ready.
What if the pilot isn't conclusive?
You will have learned why, at limited cost. The pilot data belongs to you and can be exported.
Do you have an area in mind?
Tell us which one and how many shops. We will come back with a timetable.