Training and games
A shop assistant who knows the product sells it better
In a corner shop, the shop assistant's recommendation carries a lot of weight. But he has to know what sets your product apart from the one next to it. A few minutes a week is enough, if it is done well and if there is something in it for him.
Four formats, from the most serious to the lightest
Training courses
Short modules on the range, the selling points, shelf layout. With a final quiz and a certificate if you want one.
Quizzes
Three to five questions, with points to earn. Ideal in the week of a launch.
Challenges
A target over a period: number of missions completed, volume ordered, a run of weeks without a miss.
Codes and mini-games
A code printed inside a case or given by the sales rep, to enter in the portal. Small games for the big moments.
Why we talk about this after missions, not before
Games bring shops back, but they don't replace a real reason to take part. A programme that opens with a wheel of fortune attracts the curious for a fortnight.
Our advice: missions and rewards first, so the shop understands the exchange. Then training, once you have something to teach the shop assistants. Games last, as punctuation.
About training
Who creates the content?
Your marketing team, in the back office: text, images, videos, questions. We can also produce it with you.
Do shop assistants earn points for themselves or for the shop?
That is a setting. Depending on the role, points go to the shop's balance or to the person's.
A product launch coming up?
It is often the right time for a first training course. Let's talk about it.